TRUSTED HOUSESITTERS
ART DIRECTION • CAMPAIGN DEVELOPMENT
TVC & SOCIAL FILM • PAID SOCIAL
ART DIRECTION • CAMPAIGN DEVELOPMENT
TVC & SOCIAL FILM • PAID SOCIAL
For TrustedHousesitters’ US campaign, I worked across art direction, campaign content and visual storytelling for a brand built around care, trust and connection.
The idea was rooted in a simple truth: TrustedHousesitters is about finding the right match. Borrowing the language of relationship stories, the campaign opened like an intimate couple narrative before revealing the real connection was between sitter and pet.
Through humour, warmth and a little misdirection, the work made pet sitting feel emotionally familiar, unexpected and culturally recognisable across TVC, social film, photography and paid social assets.
US TV CAMPAIGN
Agency: Founders Makers
Art Direction: Katie Hamilton
Director: Nick Horowitz
Producer: Colin Sims-O'Grady
Art Direction: Katie Hamilton
Director: Nick Horowitz
Producer: Colin Sims-O'Grady
