JOONBYRD
ART DIRECTION • LAUNCH CAMPAIGN
SOCIAL & E-COMMERCE PRODUCTION
ART DIRECTION • LAUNCH CAMPAIGN
SOCIAL & E-COMMERCE PRODUCTION
Led the creative direction for science-backed body care brand Joonbyrd, creating a joyful visual world that merges science with self-expression. Built around the tagline “Space for Joy,” the campaign introduced a vibrant, maximalist identity that brought the brand’s uplifting, curiosity-driven spirit to life across owned, earned, and paid channels.
