NICE
ART DIRECTION • BRAND IDENTITY DEVELOPMENT
CAMPAIGN AND CONTENT STRATEGY • CREATIVE PRODUCER
ART DIRECTION • BRAND IDENTITY DEVELOPMENT
CAMPAIGN AND CONTENT STRATEGY • CREATIVE PRODUCER
Defined the creative direction for NICE, establishing its tone, aesthetic, and challenger positioning within the wine category. Targeting a female audience for on-the-go consumption, I launched the “Wine for Whenever” platform, a nostalgic, 90s-inspired campaign brought to life across e-commerce, social, and brand channels with a fun, stylish, and relatable voice.
SOCIAL & E-COMMERCE
motion
Agency: Founders Makers
Art Direction: Katie Hamilton
Styling: Katie Hamilton
Photography: Katie Hamilton, Kourtney Lohn
Art Direction: Katie Hamilton
Styling: Katie Hamilton
Photography: Katie Hamilton, Kourtney Lohn
