NICE
ART DIRECTION & PHOTOGRAPHY
When NICE launched, I defined their tone, aesthetic, and positioning as a challenger in the wine category, developing a core identity that remains central to the brand today.
Targeting the female market for on-the-go consumption, we launched the “Wine for Whenever” platform, brought to life across e-commerce, social, and branding. With a nostalgic 90s-inspired aesthetic, we created content that felt fun, stylish, and relatable to a Gen Z & Millenial audience.
ART DIRECTION
PHOTOGRAPHY
PHOTO RETOUCHING
PRODUCER
TALENT CASTING
LOCATION SCOUTING
STYLING
