L'OREAL GROUP
DIGITAL ART DIRECTION • INTEGRATED CAMPAIGNS
SOCIAL & E-COMMERCE DIRECTION
DIGITAL ART DIRECTION • INTEGRATED CAMPAIGNS
SOCIAL & E-COMMERCE DIRECTION
Directed creative and production across L’Oréal brands including Preference, Paris, and Redken. Created social, e-commerce, and video content that merged beauty education with brand storytelling, building cohesive digital-first campaigns that strengthened each brand’s visual identity and connected with diverse audiences across global platforms.
SOCIAL AND E-COMMERCE
PAID SOCIAL & TVC
Agency: Founders Makers
Art Direction: Katie Hamilton
Photography: Katie Hamilton
Video: Nick Horowitz
Art Direction: Katie Hamilton
Photography: Katie Hamilton
Video: Nick Horowitz
