BEAUTY UNCAGED
Art Direction
PHOTOGRAPHY
Video Content Creator
trend-LED PRODUCTION






A pro-bono passion project created by our in-house Production Team to grow our agency’s beauty portfolio through bold, experimental editorial work that celebrates diverse storytelling.
Traditional beauty standards are collapsing. Hyperreality is rising. And a new generation is rejecting conformity in favour of meaning, fluidity, and self-expression.
We brought this to life through a queer-led, wrestling editorial drawing inspiration from Fist Club and retro 1970s wrestling culture.
The result? 
Visceral, theatrical, and unapologetically bold.
And we didn't stop at a shoot. Scroll down to see our latest Trend Report: Beauty Uncaged.
Credits
Concept & Photography - Kelly Hill
Art Direction & BTS Video - Katie Hamilton
Designer - Jessica Campbell
External talent
HMUA - Tamara Gitter
Stylist - Kelly Hill and Neon Cassius
Model - Neon Cassius