HI*BALL
ART DIRECTION • CAMPAIGN DEVELOPMENT
BRAND WORLD BUILDING • PAID, SOCIAL, OOH
ART DIRECTION • CAMPAIGN DEVELOPMENT
BRAND WORLD BUILDING • PAID, SOCIAL, OOH
For Hi*Ball’s UK launch, I helped shape a sharper visual world for a US energy brand entering one of the category’s most crowded markets.
Built around the platform Refresh Your Energy, the campaign positioned Hi*Ball between the clean refreshment of flavoured sparkling water and the functional benefits of energy drinks.
The art direction system was built around product clarity, real-life energy, movement and refreshment, creating a flexible campaign world that could stretch across photography, paid social, OOH and wider launch assets.
SOCIAL & paid
Agency: Founders Makers
Art Direction: Katie Hamilton
Design & Motion: Zoe Bonham
Art Direction: Katie Hamilton
Design & Motion: Zoe Bonham
