KATIE HAMILTON
I'M KATIE,
A London-based Art Director with eight years of agency experience creating social-first campaigns, visual worlds and content for beauty, lifestyle and culture-led brands.
My work sits between idea and craft. I develop concepts, shape moodboards, direct shoots and oversee post-production, translating brand strategy, product stories and audience insight into imagery that feels ownable, engaging and commercially useful.
I’ve worked with global brands including Garnier, L’Oréal and Redken, as well as challenger brands like Joonbyrd, Little Moons, Hi*Ball and Zapp. Whether I’m building a launch campaign, shaping a brand world or creating platform-native social content, I’m most interested in work that feels visually specific, culturally aware and genuinely worth looking at.
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