CLEAN CO
ART DIRECTION • PHOTOGRAPHY
CREATIVE PRODUCER • BRAND IDENTITY DEVELOPMENT
ART DIRECTION • PHOTOGRAPHY
CREATIVE PRODUCER • BRAND IDENTITY DEVELOPMENT
As Art Director and Photographer, I defined Clean Co’s visual identity for its UK launch, building brand awareness in the fast-growing non-alcoholic category. Blending fashion-led imagery with candid, mischievous moments, I created a playful and inclusive aesthetic that celebrates the joy of drinking without alcohol and positions Clean Co as a confident category disruptor.
SOCIAL & E-COMMERCE
