GARNIER
ART DIRECTION • CAMPAIGN DEVELOPMENT
SOCIAL-FIRST CONTENT • TVC & DIGITAL • E-COMMERCE
ART DIRECTION • CAMPAIGN DEVELOPMENT
SOCIAL-FIRST CONTENT • TVC & DIGITAL • E-COMMERCE
Across a long-term partnership with Garnier, I helped shape social-first beauty content that felt playful, culturally relevant and recognisably on-brand. Working across campaign concepts, shoot direction, photography, motion and digital assets, the work balanced platform-native storytelling with the craft and consistency expected from one of Europe’s biggest beauty brands.
SOCIAL & E-COMMERCE
motion and video
INTEGRATED CAMPAIGNS
Agency: Founders Makers
Art Direction: Katie Hamilton
Photography: Katie Hamilton, Kelly Hill, Kourtney Lohn, Elise Michely
Video: Kelvin Hericles
Art Direction: Katie Hamilton
Photography: Katie Hamilton, Kelly Hill, Kourtney Lohn, Elise Michely
Video: Kelvin Hericles
