GARNIER
ART DIRECTION • CAMPAIGN DEVELOPMENT
CROSS-PLATFORM SOCIAL STRATEGY • TVC & DIGITAL PRODUCTION
ART DIRECTION • CAMPAIGN DEVELOPMENT
CROSS-PLATFORM SOCIAL STRATEGY • TVC & DIGITAL PRODUCTION
Led the in-house production team delivering end-to-end content for one of Europe’s largest beauty brands. I directed campaign concepts and art direction across Garnier’s digital, social, and e-commerce platforms, creating a fresh, inclusive, and contemporary visual tone that unified global brand assets while adapting content for regional markets and younger audiences through culturally relevant storytelling.
SOCIAL & E-COMMERCE
motion and video
tcv campaigns
Agency: Founders Makers
Art Direction: Katie Hamilton
Photography: Katie Hamilton, Kelly Hill, Kourtney Lohn, Elise Michely
Video: Kelvin Hericles
Art Direction: Katie Hamilton
Photography: Katie Hamilton, Kelly Hill, Kourtney Lohn, Elise Michely
Video: Kelvin Hericles
