PRADA
ART DIRECTION • CONCEPT DEVELOPMENT
AI CONTENT PRODUCTION • RETOUCHING
ART DIRECTION • CONCEPT DEVELOPMENT
AI CONTENT PRODUCTION • RETOUCHING
PRADA BEAUTY: natural instinct
A conceptual Prada Beauty campaign exploring the intersection of luxury and the natural world. Beauty products are paired with living forms, such as insects and small creatures, to reveal the balance between allure and unease.
Each pairing transforms a familiar object into a living artwork. The creatures personify Prada’s traits: creativity, discipline, patience, transformation, femininity, and evolution. Together, they form a surreal vision of beauty that feels instinctive, elegant, and quietly unsettling.
